PPC Land

· 1w ago

FYI: Ireland fines Google €403m over location data flagged in 2018: Ireland's DPC fined Google €403m over location data used in ads, as the EU Council drafts a legitimate-interest basis for AI training with no right to object. https://ppc.land/ireland-fines-google-eur403m-over-location-data-flagged-in-2018/ #Google #Privacy #DataProtection #Ireland #DPC

Ireland fines Google €403m over location data flagged in 2018

Ireland's DPC fined Google €403m over location data used in ads, as the EU Council drafts a legitimate-interest basis for AI training with no right to object.

· 2mo ago

FYI: AI cuts overall search demand 29%, FinTech loses 38%, Fractl finds: HealthTech search queries decline 37 percent while SaaS search grows 48 percent, Fractl found, splitting AI's impact sharply across marketing verticals ahead. https://ppc.land/ai-cuts-overall-search-demand-29-fintech-loses-38-fractl-finds/ #AI #FinTech #HealthTech #SaaS #DigitalMarketing

AI cuts overall search demand 29%, FinTech loses 38%, Fractl finds

HealthTech search queries decline 37 percent while SaaS search grows 48 percent, Fractl found, splitting AI's impact sharply across marketing verticals ahead.

· 3mo ago

ICYMI: DMA gains Firefox 6 million EU users but leaves Google 90% dominant: A University of Antwerp analysis finds Bing, Edge and Mozilla, not EU rivals, stand to gain most from contestability, questioning whether sovereignty follows. https://ppc.land/dma-gains-firefox-6-million-eu-users-but-leaves-google-90-dominant/ #DigitalMarketAct #Firefox #GoogleDominance #EUtech #Bing

DMA gains Firefox 6 million EU users but leaves Google 90% dominant

A University of Antwerp analysis finds Bing, Edge and Mozilla, not EU rivals, stand to gain most from contestability, questioning whether sovereignty follows.

· 5mo ago

ICYMI: noyb sues Hamburg DPA as PimEyes keeps scanning faces unhindered: Privacy group noyb today sued Hamburg's data watchdog for refusing to act against PimEyes, a facial recognition engine holding billions of biometric records. https://ppc.land/noyb-sues-hamburg-dpa-as-pimeyes-keeps-scanning-faces-unhindered/ #Privacy #FacialRecognition #DataProtection #BiometricData #Surveillance

noyb sues Hamburg DPA as PimEyes keeps scanning faces unhindered

Privacy group noyb today sued Hamburg's data watchdog for refusing to act against PimEyes, a facial recognition engine holding billions of biometric records.

· 6mo ago

FYI: FLORA's FAUNA: the AI creative agent that fights back against generic: FLORA launched FAUNA on March 31, 2026, a node-based AI creative agent backed by $52M, used by Nike, Netflix, and Pentagram to preserve brand craft. https://ppc.land/floras-fauna-the-ai-creative-agent-that-fights-back-against-generic/ #AI #CreativeAgency #Branding #Innovation #Design

· 6mo ago

Basis launches Compass: the DSP that turns a brief into a live campaign in minutes: Basis today launched Compass, an agentic AI tool that converts campaign briefs into omnichannel media plans in minutes, cutting planning time by up to 90%. https://ppc.land/basis-launches-compass-the-dsp-that-turns-a-brief-into-a-live-campaign-in-minutes/ #AI #DigitalMarketing #AdTech #MediaPlanning #CampaignManagement

· 6mo ago

Music streaming is "minutes away from being obsolete" https://ppc.land/music-streaming-is-minutes-away-from-being-obsolete/

· 6mo ago

Delta signs Amazon Leo deal for 1 Gbps in-flight Wi-Fi starting 2028: Amazon Leo will bring 1 Gbps in-flight Wi-Fi to 500 Delta aircraft from 2028, using low Earth orbit satellites just 370 miles up - here is what that means. https://ppc.land/delta-signs-amazon-leo-deal-for-1-gbps-in-flight-wi-fi-starting-2028/ #Delta #AmazonLeo #InflightWiFi #SatelliteInternet #AviationTech

· 6mo ago

UK subscription refund rules finalised - and streaming firms won't like it https://ppc.land/uk-subscription-refund-rules-finalised-and-streaming-firms-wont-like-it/

· 6mo ago

YouTube brings Gifts powered by Crystals to Indonesian creators: YouTube is rolling out Gifts powered by Crystals to eligible Indonesian creators in the YouTube Partner Program, adding a new live stream monetization tool. https://ppc.land/youtube-brings-gifts-powered-by-crystals-to-indonesian-creators/ #YouTubeIndonesia #GiftsDariKristal #MonetisasiYouTube #StreamingLangsung #KreatorIndonesia

· 6mo ago

Delta signs Amazon Leo deal for 1 Gbps in-flight Wi-Fi starting 2028 https://ppc.land/delta-signs-amazon-leo-deal-for-1-gbps-in-flight-wi-fi-starting-2028/

· 6mo ago

NBC Sports picks Triton Digital for podcast infrastructure - here's what it means: NBC Sports has quietly handed control of a key part of its audio business to an outside technology partner, and the choice reveals how seriously major sports broadcasters are now treating podcast monetization. https://ppc.land/nbc-sports-picks-triton-digital-for-podcast-infrastructure-heres-what-it-means/ #NBCSports #TritonDigital #Podcasting #SportsMedia #AudioBusiness

· 6mo ago

Adthena's 29M-query report reveals what's actually working in AI search ads: Adthena analyzed 29.1 million queries across 10+ industries to map how ads perform in Google AI Overviews and ChatGPT - here are the numbers. https://ppc.land/adthenas-29m-query-report-reveals-whats-actually-working-in-ai-search-ads/ #AI #SearchAds #DigitalMarketing #AdTech #PPC

· 3mo ago

ICYMI: Vista Equity and Quinti Capital offer 50% premium for Criteo, sources say: Shares closed 21.4% higher at $23.17, giving Criteo a $1.16 billion market value. Paris-based firm has not yet decided how to respond to the takeover approach. https://ppc.land/vista-equity-and-quinti-capital-offer-50-premium-for-criteo-sources-say/ #Criteo #VentureCapital #MergersAndAcquisitions #FinanceNews #Investment

Vista Equity and Quinti Capital offer 50% premium for Criteo, sources say

Shares closed 21.4% higher at $23.17, giving Criteo a $1.16 billion market value. Paris-based firm has not yet decided how to respond to the takeover approach.

· 6mo ago

FYI: Millennials abandon brands faster than any other generation, Adobe study finds: Adobe's study of 1,002 consumers finds 94% of Millennials would switch brands over disconnected shopping journeys, with cart abandonment and post-purchase silence as top triggers. https://ppc.land/millennials-abandon-brands-faster-than-any-other-generation-adobe-study-finds/ #Millennials #BrandLoyalty #CustomerExperience #RetailTrends #CartAbandonment

· 5mo ago

Basis embeds Protected by Mediaocean for live AI verification inside campaigns: Basis and Mediaocean integrate Protected on April 14, 2026, bringing AI-driven brand safety, attention, and quality verification into live campaign activation. https://ppc.land/basis-embeds-protected-by-mediaocean-for-live-ai-verification-inside-campaigns/ #DigitalMarketing #BrandSafety #ArtificialIntelligence #AdTech #CampaignManagement

Basis embeds Protected by Mediaocean for live AI verification inside campaigns

Basis and Mediaocean integrate Protected on April 14, 2026, bringing AI-driven brand safety, attention, and quality verification into live campaign activation.

· 6mo ago

Reddit and Anonym's data deal: no first-party data leaves, ever https://ppc.land/reddit-and-anonyms-data-deal-no-first-party-data-leaves-ever/

· 6mo ago

YouTube brings Gifts powered by Crystals to Indonesian creators https://ppc.land/youtube-brings-gifts-powered-by-crystals-to-indonesian-creators/

· 6mo ago

UK subscription refund rules finalised - and streaming firms won't like it: UK's new subscription regime under the DMCCA 2024 sets cooling-off refunds, easy-exit rules and £400m in projected annual consumer benefit from spring 2027. https://ppc.land/uk-subscription-refund-rules-finalised-and-streaming-firms-wont-like-it/ #UK #Streaming #DMCCA2024 #SubscriptionRefund #ConsumerRights

· 2mo ago

CIMM outlines six steps to stop AI from distorting ad budgets: The industry group's new paper says unclear MMM inputs could let AI systems misjudge TV and video value; six fixes target data gaps before 2027. https://ppc.land/cimm-outlines-six-steps-to-stop-ai-from-distorting-ad-budgets/ #AI #Advertising #DigitalMarketing #AdBudgets #MarketingStrategy

· 3mo ago

Google picks Barcelona over five rivals for first EU Search Deep Dive: Six cities competed for the September 30-October 2 slot; Barcelona won a public vote Google may repeat for future SEO conference locations everywhere else. https://ppc.land/google-picks-barcelona-over-five-rivals-for-first-eu-search-deep-dive/ #Google #Barcelona #SEO #SearchConference #DigitalMarketing

· 1mo ago

Half of web requests are bots as agency CPMs climb 20%: Bots and AI agents now pass half of all web requests. Agencies report retargeting pools filling with non-humans and CPMs up 20%, while some brands want more. https://ppc.land/half-of-web-requests-are-bots-as-agency-cpms-climb-20/ #DigitalMarketing #AdTech #Bots #AI #WebTraffic

Half of web requests are bots as agency CPMs climb 20%

Bots and AI agents now pass half of all web requests. Agencies report retargeting pools filling with non-humans and CPMs up 20%, while some brands want more.

· 6mo ago

Basis launches Compass: the DSP that turns a brief into a live campaign in minutes https://ppc.land/basis-launches-compass-the-dsp-that-turns-a-brief-into-a-live-campaign-in-minutes/

· 6mo ago

FYI: Amazon Luna and Mattel bring He-Man to the living room on June 5: Amazon Luna and Mattel launch Masters of the Universe: Legends Unite on June 5, 2026, a free-to-Prime couch co-op game with roguelike deck-building mechanics across 14 countries. https://ppc.land/amazon-luna-and-mattel-bring-he-man-to-the-living-room-on-june-5/ #AmazonLuna #HeMan #MastersOfTheUniverse #LegendsUnite #Gaming

· 2mo ago

FYI: LiveRamp study: identity errors cut campaign ROI 70%, killing profit: Poor identity precision dropped simulated ROI from $1.50 to $0.43, enough to cancel a working campaign, while just 1% of the wrong data loss reversed rankings. https://ppc.land/liveramp-study-identity-errors-cut-campaign-roi-70-killing-profit/ #Marketing #ROI #DigitalMarketing #AdTech #DataPrecision

· 6mo ago

Google's Data Manager API wants to kill your three-pipeline headache https://ppc.land/googles-data-manager-api-wants-to-kill-your-three-pipeline-headache/

· 6mo ago

Deep Sync and MiQ cut voter data activation from days to hours https://ppc.land/deep-sync-and-miq-cut-voter-data-activation-from-days-to-hours/

· 6mo ago

FYI: 651 million tickets: what the 2025 box office really tells marketers: The People Platform's 2025 cinema report shows 651M tickets sold, a 9% rise driven by attendance not price - key data for audience targeting and media planning. https://ppc.land/651-million-tickets-what-the-2025-box-office-really-tells-marketers/ #BoxOffice #CinemaTrends #MovieMarketing #AudienceTargeting #TicketSales

· 6mo ago

FYI: UK regulators warn agentic AI is already here - and it needs watching now: Four UK watchdogs map the risks, rights, and regulatory gaps as autonomous AI agents move from pilot to practice across finance, retail, and communications. https://ppc.land/uk-regulators-warn-agentic-ai-is-already-here-and-it-needs-watching-now/ #ArtificialIntelligence #AIAgents #UKRegulators #TechnologyNews #Finance

· 6mo ago

Amazon tightens its grip as programmatic identity enters a new era: Amazon billing, pricing, and fee changes collide with The Trade Desk identity overhaul and dentsu's leadership reset in the week's most consequential ad industry moves. https://ppc.land/amazon-tightens-its-grip-as-programmatic-identity-enters-a-new-era/ #Amazon #ProgrammaticAdvertising #DigitalMarketing #AdTech #TheTradeDesk

· 5mo ago

FYI: How computer science could fix Google's data monopoly problem: A new legal paper proposes using computer science algorithms to implement Google's court-ordered data-sharing remedies efficiently and without discrimination. https://ppc.land/how-computer-science-could-fix-googles-data-monopoly-problem/ #ComputerScience #DataMonopoly #Google #DataSharing #LegalTech

How computer science could fix Google's data monopoly problem

A new legal paper proposes using computer science algorithms to implement Google's court-ordered data-sharing remedies efficiently and without discrimination.

· 5mo ago

Adobe's productivity agent turns PDFs into interactive experiences with AI: Adobe today launched a productivity agent for Acrobat converting static PDFs into AI-assisted interactive experiences with audio overviews and new PDF Spaces. https://ppc.land/adobes-productivity-agent-turns-pdfs-into-interactive-experiences-with-ai/ #Adobe #Productivity #AI #PDF #DigitalExperience

· 2mo ago

FYI: Meta faces 6% turnover fine as EU finds Instagram breach addictive design: Brussels says infinite scroll, autoplay and personalised feeds push users toward compulsive use. Meta can contest the finding before regulators rule on a fine. https://ppc.land/meta-faces-6-turnover-fine-as-eu-finds-instagram-breach-addictive-design/ #Meta #Instagram #Privacy #EURegulations #SocialMedia

· 6mo ago

YouTube Kids content filtering explained: how videos pass the gate: YouTube Kids uses automated filters, human review, and user reports to decide which videos reach children. Here is how the three-layer system actually works. https://ppc.land/youtube-kids-content-filtering-explained-how-videos-pass-the-gate/ #YouTubeKids #ContentFiltering #ChildSafety #VideoContent #ParentalControl