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Producing2Power (David Craig)

@Producing2Power@mastodon.social
mastodon 4.8.0-nightly.2026-10-06
  • Open on mastodon.social

USC Annenberg Global Media and Creator Culture professor, Hollywood producer, queer activist, and angry agnostic. My research maps multilateral power relations and change strategies throughout media industries. Triggered by rigid ideology, critical deficit models of analysis, and vulgar heuristics. Weary from crisis, obsessed with news, amused by silly puns and clever satire, addicted to travel, fascinated by non-fiction and superheroes, and in love with my cocker spaniel.

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6 Posts
Joined October 28, 2022
Professor:
Global Media
Creator:
Culture
Queer:
Activist
Parker's:
Dad
Open post
Producing2Power (David Craig) @Producing2Power@mastodon.social
· 47mo ago

Just pointing out the exquisite privilege to be platform and creator scholars at this moment. Yes, it's highly problematic (if deeply distressing for those like me who grieve the loss of networks...and, as many are highlighting here, remains deeply abusive and precarious spaces). But we have been afforded the tools to bear witness to and critically understand this transformative moment in global culture... and perhaps even influence where it goes.

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Open post
Producing2Power (David Craig) @Producing2Power@mastodon.social
· 48mo ago

anyone here? hello? feels so lonely. 😂

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Open post
Producing2Power (David Craig) @Producing2Power@mastodon.social
· 47mo ago

Fyi, while in the midst of 11,000 layoffs, Meta produced its second Creator Week in LA, Sao Paolo, Bali, London and Delhi, launched a slew of new creator monetization tools, published the Creator Economy Report and Creator's Guide to Growth, and announced Creators for Tomorrow. I mean...

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Open post
Producing2Power (David Craig) @Producing2Power@mastodon.social
· 47mo ago

Thinking about how meaningless age-based categories are like Gen x and millennial. We were print , radio, then Tv. Analogue, digital, then social. Now we are platform generations from YouTube to TikTok. If you understand these events as the rupture and dissolution of the Twitter generation, it hits harder. Like watching your favorite playground get paved over. Your beloved series come to an end. Your favorite friend move away. Grief is grief. Even when it’s digital.

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Open post
Producing2Power (David Craig) @Producing2Power@mastodon.social
· 47mo ago

For those who may wonder why I celebrate social media, especially creators harnessing these platforms to do culture work. https://www.instagram.com/reel/Ckyx1UPIZIA/?utm_source=ig_web_copy_link

instagram.com
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Open post
Producing2Power (David Craig) @Producing2Power@mastodon.social
· 47mo ago

As an introvert who struggles with relationships (that’s for my therapist), I’ve found social media to be a respite. The Goldilocks of intimacy. Just close enough. And parceled out based on my cartesian digital self (Fb for fun, Twitter for thought, IG for passions, Lin for work). For that reason, leaving Twitter is proving harder than I imagined. Also I’m really old and old people grow weary of repeating life patterns over and over. In the words of Twitter, don’t @ me.

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